I conducted a study among smokers who were in the process of quitting or who have completely stopped smoking.
The goal of my research was to find what encourages smokers, not only to get rid of the habit, but to also stay off smoking for good.
the bad habit app
In a study about harmful habits, conducted at Yale University in 2016, 1,000 students were asked to rank the worst habits a person can have. It was not a surprise that smoking, alcohol and overeating were the most common. Most of us are well familiar with the embarrassing feelings that go along with a bad habit, yet they tend to stick to us like glue. Surely, I’m not innocent of having a habit or two that causes me to feel ashamed. Are you?
So, what can be done?
Among more than the 150 people researched, I tracked the reasons that were common to all participants, that can have a great impact on the success of quitting a bad habit: acknowledging that a slip up every now and then does not mean that all is lost using different strategies such as group support and reaching the target by taking small steps.
I decided to use a clean line, free of ornaments, and chose to place subtle animations with little humor. I fixed the screens with an emphasis on highlighting the charge messages and made some small improvements, with some more animations (because I really enjoy doing them)
And here, the App is ready!
Let’s cut to the solution:
Kickeit is a native application that helps the user during the difficult process of detoxification from unhealthy habits, by using mental models from the field of positive psychology.